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Big Sky Communications, Inc.

Big Sky LogoSince 1994, Big Sky Communications has built and managed global Customer Reference and Customer Advocacy Programs for high-tech industry leaders. From program design and development, to reference recruitment, request fulfillment, content development, social media, and international programs, Big Sky works with its clients to engage advocates, uncover compelling stories, and provide creative ways to share them. Big Sky has worked with industry leaders such as Adobe, Apple, Cisco, Google, Informatica, Logitech, NetApp, New Relic, SAP, and VMware, among others.

Big Sky is committed to developing and strengthening customer relationships and enables its clients to successfully and innovatively leverage customers for marketing, PR, sales and other strategic initiatives. For more information, visit www.bigskypr.com.


customeradvocacyCustomerAdvocacy.com, the leading B2B engagement platform, enables companies to transform their customers and employees beyond like, love, and loyalty to that incredible thing they call “advocacy.” Using behavioral mechanics, social dynamics, and gamification, the SaaS platform drives participation and loyalty with its powerful engagement engine which is fueled by a mix of challenges, leaderboards, badges, and rewards.

Harnessing the power of CustomerAdvocacy’s innovative Customer Reference module combined with its Advocacy Engagement capabilities, their customers have attracted more prospects, shortened sales cycles, and increased customer wins.

To start your journey toward activating your brand ambassadors, email them at notices@customeradvocacy.com. You can follow them on Twitter at @Custadvocacy.


inevidenceinEvidence helps clients unleash the potential of their customers, elevating the use of customer references from a tactical marketing activity to a measurable business tool.

We live, eat and breathe reference programs, working with a range of companies that differ in size, industry, structure and culture. We work closely with other reference industry experts both in Europe and the United States to ensure we are ahead of the game, with a team comprised of reference specialists that have worked across industry sectors and with several of the world’s leading innovators.

Put simply, we love what we do (and it shows). For more information, please visit our website at www.inevidencecrp.com.

IT Central Station

itcentralIT Central Station is the leading peer to peer product review site for enterprise technology, revolutionizing the enterprise tech buying process through the power of crowdsourced knowledge, online product reviews and social networking. IT Central Station’s platform is the ultimate platform for your customer engagement.

The company has been called an “innovative platform at the forefront of the new social buying process” by IDC and the “Yelp for Enterprise Tech” by the Wall Street Journal. IT Central Station reaches over 22 million tech buyers who access and share unbiased product information and tap into a community of other real users in order to make the best buying decision. For more information, visit www.ITCentralStation.com


mainstayB2B companies face a difficult truth in today’s business: Their customers don’t care about their products. They only care about the business results they can help them achieve. Yet recent research has found that 70% of business leaders find the product pitches and conversations they have with vendors useless. Mainstay is dedicated to a fresh approach — helping organizations have conversations that matter to customers.

At Mainstay we are in the Value Messaging business. That means making your stories worth listening to by quantifying and communicating the value you deliver. From lead to revenue to retention, we support some of the most admired companies in the world. Learn how we help these companies develop and deliver the right content at the right time to the right people at www.mainstaycompany.com


metiaThe way that people consume content has shifted, and the desire for a customer perspective is on the rise.

Metia has successfully managed customer advocacy programs for global companies for more than 25 years. Through our offices in Seattle, Austin, London, and Singapore, we deliver structured, repeatable and measurable customer reference programs that turn word-of-mouth advocacy and customer stories into a strategic marketing force.

Our comprehensive offering includes everything from building a referral pipeline to managing customer participation and creating effective customer content to be used throughout marketing programs. Metia is a full-service marketing agency, using our public and analyst relations teams, designers, developers and communications strategists to enhance your reference program. For more information, visit www.metia.com or contact sales@metia.com.

MRM Reference Consulting


Unleashing the power of customer references is our expertise and passion.

MRM has been supporting customer marketing programs of Fortune 500 companies since 1997. Our experienced, dynamic and goal oriented team enthusiastically supports customer marketing professionals to empower their sales and marketing teams through customer engagement. MRM’s services range from reference recruitment, sales & marketing request fulfillment, program development & evaluation to the creation of diverse customer marketing assets, such as case studies, videos, infographics and more.

We invite you to learn more about us at www.mrmreferences.com.

Point of Reference

pointofreferenceSince 2003, Point of Reference has been helping companies leverage customer references to fuel business growth and fortify brands. With complete perspective and proven execution, we integrate scalable technology, content and supplemental staffing solutions that organize and optimize authentic customer voices.

By combining decades of industry expertise along with a suite of business-to-business customer reference management solutions, Point of Reference helps its clients orchestrate coordinated reference activities, inject relevant customer references and related content at the critical time in a sales opportunity, including a library of 24/7 available customer interviews. For more information, visit www.point-of-reference.com.

Referential, Inc.

referentialincReferential, Inc. (formerly known as H&D Feber Associates) has been in the customer reference business since 1994. Our clients have trusted us with their customers and we’ve treated each one as if they were our own. We offer services to start reference programs from scratch, assist with on-going initiatives, and have experience in all fields relating to references, referrals, and customer marketing.

Referential has helped companies of all sizes leverage the power of a happy customer: We know how to quickly identify your biggest advocates and how to get them excited about having a closer relationship with your company. We are experts in metrics and reporting, and can help you position your program for success with senior management to get the budget and recognition you deserve. To learn more about our services please visit www.referentialinc.com.

RO Innovation


As the world’s leading provider of customer reference solutions, RO Innovation accelerates its clients’ sales cycles, resulting in increased revenue while providing intelligence to drive a strategic marketing spend. Through its enterprise trusted solutions and services, RO Innovation leverages the voice of the customer, enabling sales and marketing organizations to deliver the right content at the right time throughout the buying process. RO Innovation acquired Boulder Logic, a trusted customer reference management web solution, in late 2015 making RO Innovation’s platform the market’s premier solution for true sales enablement through customer reference management. Learn more at www.roinnovation.com.


Seventeen years ago, we launched Salesforce with a vision to create a new kind of company.

Salesforce pioneered a new technology model with our cloud platform, a new pay-as-you-go business model focused on customer success, and a new integrated corporate philanthropy model, called the 1-1-1 model, by which we donate 1% of our equity, 1% of our employee time, and 1% of our product to improve communities around the world.

This vision has fueled our incredible growth, made us the global leader in CRM, defined the era of enterprise cloud computing, and inspired a new philanthropic model for all companies to follow. Today, Salesforce’s Customer Success Platform provides groundbreaking cloud services for sales, service, marketing, community, analytics, apps and the Internet of Things.

Thanks to our dedicated employees, partners, and the customers we serve, Salesforce is the fastest growing top 10 software company in the world and has been ranked as one of the world’s most innovative companies by Forbes for five years in a row. Salesforce empowers companies to connect with their customers in a whole new way, run their business from their phones, create one-to-one customer journeys and make smarter, more predictive decisions from anywhere in real-time.

Learn more at www.salesforce.com.


techvTechValidate is a web-based software platform that allows technology vendors to unlock the 90% or more of their customer base that does not participate in traditional customer-referencing activities. Our platform enables vendors to rapidly collect financial and operational data from customers and instantly generate targeted, fact-based marketing and sales collateral.

TechValidate amplifies and streamlines existing customer-referencing programs by finding new reference prospects and by creating more real-world proof from customers who normally would not be a reference. Over 30 technology vendors use TechValidate, including 3PAR, Data Domain, F5 Networks, and Quantum. For more information, visit us at www.techvalidate.com/corporate.

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